National ad tools waste local spend on the wrong audiences. We built a hyperlocal delivery platform — with neighbourhood-level segmentation, a bidding & pacing engine, and cross-surface delivery — so local businesses could finally spend with accountability.
The tooling gap for hyperlocal advertising was real:
Segmentation at neighbourhood granularity, a bidding & pacing engine to hit budget goals cleanly, and delivery across every surface the audience uses.
Location signals stitched into audience segments at block / pincode / catchment level.
Real-time bid decisioning + smooth pacing to hit budget goals — no more end-of-day under-spend or noon burnouts.
Serves creatives across mobile, web and connected surfaces — with per-surface creative sizing.
Cap per user per day per creative — spend goes further, users don't feel harassed.
A wizard that walks a local business from "I want to advertise" to a launched campaign in under 10 minutes.
Agencies managing dozens of local advertisers get one console, roll-ups and per-client reports.
Impressions → clicks → outcomes, sliced by block, creative and time-of-day.
Basic invalid-traffic filtering, per-domain allow / block lists, creative moderation.
Ad request → bidder → decisioning → creative serve → event stream → analytics. Optimised for latency at the auction and throughput at the analytics pipeline.
Local businesses reached the audiences that actually walk into their stores — with better cost-per-outcome than broad-targeted competitors. Agencies got a platform they could scale their client book on without more headcount.
We've shipped bidders, decisioning engines and event pipelines at scale. Let's talk.