Ishanved: an entire B2B distribution business, digitised.

Ishanved's core business — supplying raw materials to F&B retailers in bulk — was healthy. But the operating model was breaking under its own weight:

• Orders came in over phone calls, WhatsApp groups and salesperson memory. Missed orders were common, especially at peak hours.
• Inventory was tracked in paper registers and Excel, updated at end-of-day. Stockouts and over-orders happened weekly.
• Deliveries were coordinated by a supervisor with a whiteboard. Two vehicles frequently landed at the same customer, or missed one entirely.
• Reach was capped at the sales team's personal contact list. Prospecting was manual and repetitive.
• Founders had no live view of orders, cash collection, top customers, top SKUs or margins — decisions were made on gut and a lagging monthly P&L.

The business needed technology — but more importantly, it needed a system that understood how the team actually worked so they would use it.

Orders became self-serve, inventory shrinkage dropped, deliveries stopped colliding, cash collection became visible, and the founders started running the business off dashboards — not phone calls. Reach expanded well beyond the sales team's manual capacity, and marketing moved from ad-hoc broadcasts to segmented, tracked campaigns.